The name Pravý domov (True home) was created by the owners of this company that builds modern timber houses. They decided to change their strategy and focus more on the emotional appeal of a home as somewhere to belong. Home is a place where we feel comfortable and where we can be ourselves. Our goal was to translate that emotion online.
The most imporant element of our client’s life is Čičman culture. We therefore chose to adapt the character of Čičmany (an area of traditional wood houses) and use it to help express the emotion our clients aim to communicate.
Our clients really showed the warmth of their home. We integrated real family photos in the entry slider, together with citations about home from giants of Slovak and world culture.